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Giving Tuesday: Every Gift Provides Meals To Vermonters

Every gift to VPR through Tuesday, November 30 will be matched with meals to the Vermont Foodbank, thanks to the Vermont Community Foundation and additional generous supporters.
Illustration: Natalie Cosgrove
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VPR/Vermont PBS
Every gift to VPR through Tuesday, November 30 will be matched with meals to the Vermont Foodbank, thanks to the Vermont Community Foundation and additional generous supporters.

Update 12/1, 11 a.m.: What an incredible day! Thank you to the more than 3,000 supporters who made a gift to our campaign - your generous support will strengthen public media in Vermont and will provide more than 115,000 meals to the Vermont Foodbank.

Update 11/30, 4 p.m.: We have some exciting news to share: Your gift by midnight will NOW be matched by 50 meals to the Vermont Foodbank in these final hours of our Giving Tuesday campaign. That’s thanks to additional supporters from the Northeast Kingdom and Montpelier, who were so inspired by our Giving Tuesday collaboration that they pledged additional funding to extend this opportunity and increase our overall impact. 

Original Post: This Giving Tuesday, you can support public media in Vermont while providing critical food assistance. When you make a gift to VPR & Vermont PBS through Tuesday, November 30, 2021, the Vermont Community Foundation and additional generous supporters will donate the equivalent of 25 meals to the Vermont Foodbank to help Vermonters facing hunger and food insecurity.

Make a gift now to support this effort.

We are facing a hunger crisis unlike anything we have seen in our lifetimes. According to the National Food Access and COVID Research Team at UVM, 1 in 3 people in Vermont have reported facing food insecurity during the pandemic, a dramatic increase from 1 in 10 pre-pandemic. To meet the increased need, the Vermont Foodbank has nearly doubled its distribution as compared to pre-pandemic levels.

This is the seventh year of this collaboration, and it marks our first Giving Tuesday since VPR and Vermont PBS merged earlier this year. Our unified public media organization is committed to serving our community more deeply than ever before with trusted journalism, quality entertainment, and rich educational programming that is accessible and inclusive to all.

1 in 3 people in Vermont have reported facing food insecurity during the pandemic, a dramatic increase from 1 in 10 pre-pandemic.
National Food Access and COVID Research Team at UVM

Together with you, we can strengthen our community as well as our essential public service. Please support our nonprofit news, music, education and cultural programming with a donation in any amount: the Vermont Community Foundation and additional supporters will match every gift with a donation of 25 meals to the Vermont Foodbank. Your gift now will provide critical assistance to a neighbor who needs a leg up.

If you wish to also donate directly to the Vermont Foodbank, click here. Thank you for being part of our community!

FAQ

What is Giving Tuesday?
Giving Tuesday is a global giving movement celebrated on the Tuesday after Thanksgiving. It was started in 2012 by the 92nd Street Y and the United Nations Foundation as a response to commercialization and consumerism of Black Friday and Cyber Monday. Giving Tuesday harnesses the generosity of people around the world to bring about real change in their communities and kicks off the charitable season, when many focus on their holiday and end-of-year giving.

About the Vermont Foodbank
The Vermont Foodbank is the state’s largest hunger relief organization, providing nutritious food through a network more than 300 community partners – food shelves, meal sites, senior centers, after-school programs, schools and hospitals. Food insecurity has increased dramatically as a result of the pandemic and the Vermont Foodbank and its network have been on the front lines, working to ensure that everyone has the food they need to maintain their health. Learn more at www.vtfoodbank.org.

About the Vermont Community Foundation
The Vermont Community Foundation inspires giving and brings people and resources together to make a difference in Vermont. A family of hundreds of funds and foundations, we provide the advice, investment vehicles, and back-office expertise that make it easy for the people who care about Vermont to find and fund the causes they love.

The heart of the Community Foundation’s work is closing the opportunity gap—the divide that leaves too many Vermonters struggling to get ahead, no matter how hard they work. We are aligning our time, energy, and discretionary resources on efforts that provide access to early care and learning, pathways to college and career training, support for youth and families, and community and economic vitality. We envision Vermont at its best—where everyone has the opportunity to build a bright, secure future. Visit vermontcf.org.

Have you done this kind of partnership before?
This is our seventh annual Giving Tuesday collaboration with Vermont Foodbank. VPR has done several other partnerships where gifts also benefited another cause. We've worked with the Vermont Foodbank, the Shareheat and Warmth programs (heating assistance), Hunger Free Vermont and the Children's Literacy Foundation. We give voice to these issues through our programming, of course, but as a statewide institution deeply rooted in the communities we serve, we feel a responsibility to do what we can to improve the quality of life here in our beloved state. VPR & Vermont PBS and the Vermont Foodbank are statewide, nonprofit organizations dedicated to public service, strengthening our communities, and improving the lives of Vermonters. By collaborating on Giving Tuesday, we are doing more together than either organization can do on our own.

How much money is going to the Foodbank with my donation to VPR & Vermont PBS?
Our collaboration is being made possible by the Vermont Community Foundation and additional generous supporters. Every $3 donated to the Foodbank can provide five meals for Vermonters. The VCF will contribute $15 to the Foodbank for every gift to VPR during our Giving Tuesday campaign, enough for 25 meals.

Do I need to give to VPR & Vermont PBS separately to get the match of meals?
In July 2021, Vermont Public Radio and Vermont PBS merged to create a unified public media organization to serve Vermont. A gift at either VPR.org or vermontpbs.org will help our new, combined organization and will be matched with 25 meals to the Foodbank. (To learn more about the merger, check out our FAQ document).

What constitutes a “meal”?
The Foodbank uses "meals" to measure its impact, based on the USDA's universal meal size of 1.2 pounds. They could talk about how many pounds your gift will provide, but most people don’t go to the grocery store and think “I need 30 pounds of food to get me through the week.” The Foodbank distributes a wide variety of nutritious foods from all food groups to ensure that the Vermonters who turn to them for help have what they need to prepare the healthy meals they need to thrive.

Why not fundraise directly for the Foodbank on the air?
The FCC prohibits us from fundraising directly on the air for any organization other than ourselves. However, this kind of partnership is allowed and we see it as a way to do a little bit more for our community. In addition to providing meals to Vermonters, the effort is also helping to raise awareness about food insecurity in our community. We are also encouraging our listeners to support other organizations they care about. You can donate directly to the Vermont Foodbank here.

On rare occasions, the FCC has granted VPR a special one-day license to fundraise for another organization. In the last 15 years, VPR has held one-day fundraisers for WNYC to restore their tower after 9/11 in 2001, for the Red Cross after Hurricane Katrina in 2005 and for the Vermont Disaster Relief Fund following Tropical Storm Irene in 2011.

Support VPR & Vermont PBS and the Vermont Foodbank with a gift now. Thank you for helping us build a stronger community!