Giving Tuesday: Every Gift Provides 25 Meals To Vermonters
For the sixth consecutive year, Vermont Public Radio and the Vermont Foodbank are teaming up on Giving Tuesday to provide meals to Vermonters in need, while ensuring access to critical news and information. For every gift to VPR through Tuesday, December 1, 2020, the Vermont Community Foundation will donate 25 meals to the Vermont Foodbank. Update Dec. 2, 2020: Yesterday, 2,672 VPR listeners joined together to support essential and timely news and music, which inspired the Vermont Community Foundation and other donors to provide 66,800 meals to the Vermont Foodbank. In our sixth year of this Giving Tuesday collaboration, to say this shattered all previous records is an undestatement. We are so grateful to our devoted audience for their astounding generosity and commitment to a stronger community. Thank you!
Hunger has increased dramatically during the coronavirus pandemic. According to the National Food Access and COVID Research Team, one in three people in Vermont were food insecure at some point since the pandemic began, a significant increase from one in ten pre-pandemic. To meet the increased need, the Vermont Foodbank has more than doubled its food distribution since March.
The Vermont Foodbank anticipates an immense increase in need for food in 2021. Many of the critical programs supporting people through this crisis were funded by federal CARES Act money, which must be spent before the end of the calendar year. As assistance programs go away, food insecurity will likely go back up. The Vermont Foodbank is preparing to support the community as federal and state supports disappear.
One in three people in Vermont were food insecure at some point since the pandemic began, a significant increase from one in ten pre-pandemic.
As a statewide institution deeply rooted in the communities we serve, we feel a responsibility to do what we can to improve the lives of Vermonters. Since mid-March, we have provided essential news, timely information and much-needed connection as the coronavirus pandemic up-ended our lives. And it’s why we’re partnering with the Vermont Foodbank and the Vermont Community Foundation again this year for our Giving Tuesday campaign. Together with you, we can do more for our community than we could do on our own.
Because you’ve counted on VPR more than ever this year to keep you informed and connected, please support our non-profit news and programming with a donation in any amount: the Vermont Community Foundation will match every gift with a donation of 25 meals to the Vermont Foodbank.
What is Giving Tuesday?
Giving Tuesday is a global giving movement celebrated on the Tuesday after Thanksgiving. It was started in 2012 by the 92nd Street Y and the United Nations Foundation as a response to commercialization and consumerism of Black Friday and Cyber Monday. Giving Tuesday harnesses the generosity of people around the world to bring about real change in their communities and kicks off the charitable season, when many focus on their holiday and end-of-year giving.
About The Vermont Foodbank
The Vermont Foodbank is the state’s largest hunger relief organization, providing nutritious food through a network of more than 300 community partners – food shelves, meal sites, senior centers, after-school programs, schools and hospitals. Throughout the pandemic, the Vermont Foodbank and its network have been on the front lines, working to ensure that everyone has the food they need to maintain their health. Learn more about the Vermont Foodbank.
About The Vermont Community Foundation
The Vermont Community Foundation is a statewide public charity whose mission is “Better Together: Inspiring giving and bringing together the people and resources to make a difference in Vermont.” Founded in 1986, the Foundation helps donors find and fund the causes they love, through donor advised and other charitable funds, while also supporting nonprofit organizations and community and economic vitality through grant making and Vermont-based mission investments. In 2019, grants from the Foundation totaled $26 million, making the Vermont Community Foundation one of the largest philanthropic organizations in Vermont. Learn more at vermontcf.org.
Has VPR done this kind of partnership before?
This is our sixth annual Giving Tuesday collaboration with Vermont Foodbank. VPR has a history of partnerships where gifts to VPR also help benefit another cause. We've worked with the Vermont Foodbank, the Shareheat and Warmth programs (heating assistance), Hunger Free Vermont and the Children's Literacy Foundation. We give voice to these issues through our news programming, of course, but as a statewide institution deeply rooted in the communities we serve, we feel a responsibility to do what we can to improve the quality of life here in our beloved state. VPR and the Vermont Foodbank are statewide, nonprofit organizations dedicated to public service, strengthening our communities and improving the lives of Vermonters. By collaborating on Giving Tuesday, we are doing more together than either organization can do on our own.
How much money is going to the Foodbank with my donation to VPR?
Our collaboration is being made possible by the Vermont Community Foundation. Every $3 donated to the Foodbank can provide five meals for Vermonters. The VCF will contribute $15 to the Foodbank for every gift to VPR during our Giving Tuesday campaign, enough for 25 meals.
What constitutes a “meal”?
The Foodbank uses "meals" to measure its impact, based on the USDA's universal meal size of 1.2 pounds. They could talk about how many pounds your gift will provide, but most people don’t go to the grocery store and think “I need 30 pounds of food to get me through the week.” The Foodbank distributes a wide variety of nutritious foods from all food groups to ensure that the Vermonters who turn to them for help have what they need to prepare the healthy meals they need to thrive.
Why not fundraise directly for the Foodbank on the air?
The FCC prohibits us from fundraising directly on the air for any organization other than ourselves. However, this kind of partnership is allowed and we see it as a way to do a little bit more for our community. In addition to providing meals to Vermonters, the effort is also helping to raise awareness about food insecurity in our community. We are also encouraging our listeners to support other organizations they care about. You can donate directly to the Vermont Foodbank here.
On rare occasions, the FCC has granted VPR a special one-day license to fundraise for another organization. In the last 15 years, VPR has held one-day fundraisers for WNYC to restore their tower after 9/11 in 2001, for the Red Cross after Hurricane Katrina in 2005 and for the Vermont Disaster Relief Fund following Tropical Storm Irene in 2011.
Support VPR and the Vermont Foodbank with a gift now. Thank you for helping us build a stronger community!