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Does Vermont's Image Need A Facelift?

Katherine Welles
Some in Vermont think the state's branding image needs to be updated.

There's little doubt Vermont's effort to market itself is successful from a tourism standpoint.

Images of farms, ski slopes and mountains are the first things that come to mind when the state is mentioned.

But lately some are arguing there needs to be more to the image and the marketing behind it, especially when it comes to attracting businesses to Vermont.

They say Vermont's marketing is actually counter-productive because it creates the impression the state has little more going for it than natural beauty.

We'll talk with Patricia Moulton, Secretary of the Agency of Commerce and Community Development, and Matt Dodds with the Vermont Technology Alliance about how the state markets itself and whether our image needs to be updated.

Post your comments or questions below, or email vermontedition@vpr.net.

Also on the program, we speak with Rebecca Grenier about discovering she was a Canadian citizen. A recent change in Canadian laws allowed the Barre native to take advantage of the fact that her father was born in Canada to become a Canadian citizen herself. We talk with her about the process and why she feels this recognition of her heritage is important.

Broadcast live on Thurs., March 12, 2015, at noon; rebroadcast at 7 p.m.