Does Southern Vermont Need Its Own Brand?
Windham and Bennington counties may soon have a brand recognizable to both employers and tourists, thanks to the Southern Vermont Sustainable Marketing Strategy Project. The project is being paid for with a post-Irene disaster recovery grant from the federal Department of Commerce’s Economic Development Administration.
In March, project organizers hired the Denver, Colo. firm Atlas Advertising "to develop both a brand for Southern Vermont and a sustainable marketing mechanism for employers and tourism entities to utilize in leveraging their collective efforts to yield more effective results," according to a press release published on ibrattleboro.com by Laura Sibilia, director of economic development for the Brattleboro Development Credit Corporation. Sibilia noted:
"The Southern Vermont Sustainable Marketing Project has been named as a high priority project in economic mitigation plans for the announced closure of Vermont Yankee and as a Vital Project in the Southeastern Vermont CEDS due to be released on December 5th."
Atlas will present the results of its initial research at 6 p.m. this Thursday at the Wilmington Town Meeting Room. The public is invited to attend.